Quality without compromise is the guideline of SWM Motorcycles.
The goal is to manufacture technologically advanced but affordable motorcycles equipped with strength and reliability.
Performance checkups and reliability control are supported by state of the art test areas. Testing throughout and at the end of the manufacturing cycle ensure final quality certification of the product.
The SWM goal is not only to manufacture motorcycles, but produce them well, with passion, and to satisfy clients' expectations.
That’s why the Quality Control department carefully supervises all products; it’s a high level process, with a deep know-how and specific tools. Control is enforced in each step of the project, to obtain exemplary quality manufacture.
Design and production are exclusively made In Italy, using parts extensively tested to guarantee the best component at the best price.
The exclusive design of the new SWMs is clean, flowing, functional and light. It is inspired by deep brand tradition and original style that made the brand famous in the past.
SWM uses advanced hardware and software instruments to explore the latest concepts and to develop every aspect.
Particular care is dedicated to color choice, graphic design and research of specific materials, with the goal of creating a connection with traditional models while ensuring cutting edge style.
SWM Motorcycles enjoys the knowledge of a big company, founded by a team of skilled technicians allowing it to manage any aspect of motorcycle creation directly from their Italian headquarters .
From engine to chassis, from electronics to style: everything is designed internally with manic precision, taste, and the experience of Italian workers.
The SWM team enjoy 360° know-how that starts from design and goes to research, development, product tests, quality control, production, and distribution.
R&D is the keystone of SWM activity, based on experience, built on competition, and a team who have specific design knowledge about chassis and engines. SWM boasts a prestigious R&D department that works with the most advanced technologies.
SWM motorcycle assembly is undertaken in a modern and technical assembly plant designed to ensure maximum reliability and the best efficiency standards. That’s why it’s not seen as a simple assembly of parts, but as an accurate composition of elements able to obey the highest quality ranges.
The deep technical knowledge, the advanced Italian manufacturing cycle and the soundness of Shineray Group, allowed us to be competitive in the market and shoot ahead in a short time frame, with well defined plans.